Ours is an age in which a simple click is all it takes to download vast amounts of information. The world is more and more globalised, more merged, less distinctive. Precisely in response to this, more and more people are looking for something different, for places with an individual spirit, with public spaces, theatres, shops, cafes, and restaurants; inhabited by artisans who are passionate about their work, and enjoy the spontaneity of living together as a community. Combined with a search for little-known tourist-free new destinations, we begin a journey to discover towns rich in ancient traditions, where the secrets of the delicious local cuisine, traditional crafts and folk music are still passed down from generation to generation. Where better to look, then, than cultured, foodie, beautiful Italy?