PEOPLE & CULTURE

You Need This

IN PRODUCTION

An immersive saga about the individual and societal effects of consumerism and hyper-capitalism, examining propaganda, the notion of Self, and ideas to prevent the prevailing economic system from hurtling the world into a sixth extinction.

Duration
1x90'
Production Company
Hôtel Motion Pictures, Scenery & Yellow Dot Studios
Original Language
English
YOP
2024
Definitions
UHD
Streaming
coming soon

synopsis

Consumer-based capitalism, a 20th century invention, has grown and evolved to become the worlds dominant religion. It is an abstract set of beliefs and ideals that quietly but firmly shape global cultural values and identities. Fueled by intricately crafted propaganda, the model of consumerism culturally conditions us to seek meaning from the pursuit of material wealth, the accumulation of products, and the careful curation of parallel and inauthentic online identities. It is destroying our shared ecosystem, eroding our human connection, and damaging our mental and physical health. We desperately need to rethink this idea of consuming as a way life.

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